by Roland Burkart (Author). Be the first to review Das vorliegende Buch entfaltet systematisch die Perspektiven der Kommunikationswissenschaft. Der Autor. Kommunikationswissenschaft: Grundlagen Und Problemfelder. Umrisse Einer Interdisziplinaren Sozialwissenschaft: Roland Burkart: : Books. Roland Burkart. nap, New Acad. Press Volume 8 of Studienbücher zur Publizistik- und Kommunikationswissenschaft / Studienbücher zur Publizistik- und.

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September und es wurden lommunikationswissenschaft Analyseeinheiten untersucht. Das Subjekt der Unterwerfung. The first online survey addressed all hosts of a Private-Public Screening, asking them about their communication behavior and their useage of social media platforms. How should messages and content be framed to be adopted more easily? The research identified the following frames: The study revealed changing the recipients attitude towards the innovation was successful in those cases were information about the innovation koommunikationswissenschaft cumulative and consonant.

On the one hand two consecutive online surveys with slightly different research interests have been carried out. The empirical research is designed as a combination of two methods.

Which kind of messages promote or hinder the takeover decision? Welche Rolle spielen Web 2. Bruhn can be key. Diffusion theory deals with the spreading of innovations within a social network and their adoption.

“An Island” – E-Theses

The mutual goal of both strategies are a strong artist-fan relationship and intensive communication between artists and fans vgl. Das Forschungsdesign ist ein Methodenmix aus einer zweigeteilten Online-Befragung und einer Inhaltsanalyse der Kommunikation auf Facebook und Kommunikationswissenschaff, deren Kern die Frameanalyse bildet. Concerning opinion leaders it turned out that they had contributed to the diffusion process most successfully through face to face communication.


The film was released in and the band asked their fans to host Private-Public Screenings of the film at their homes. What is the role of Web 2.

Social networks such as Facebook and Kommunijationswissenschaft can be a suitable tool to activate the fan community, and strengthen the relationship between artist and fans vlg. Das Konzept war mit Screenings weltweit innerhalb eines Zeitraums von zwei Monaten sehr erfolgreich. The sample period was chosen from November 9th, to September 1st, resulting in postings to be taken into account. Selected contents from this journal.

Furthermore this allowed to review and determine the framing effects. Wie kumulativ und konsonant muss die Informationsvermittlung sein? Additionally the survey aimed to trace the diffusion process of the film within the fan community and tried to outline possible opinion leadership within the community.

“An Island”

The concept is using the idea of simplifying and prioritising information. Which type of communication proves to be more successful at which point in the diffusion process? Results indicate that mass media messages seem too abstract and impersonal to promote successful adoptions within the diffusion process.


How cumulative and consonant must information be to activate schemes? The major part of the text is an attempt at explanation of the role of interpretation in the process of shaping of the subject. Frames make kommunikationswissenschft of established patterns in the communication process — existing schemes and strereotypes — facilitating the process of selecting, structuring and memorizing new information.

Can value framing facilitate and speed up the acquisition process?

In order to launch a successful marketing campaign in the independent music industry, identity-based music branding vlg. Wie sind die Botschaften inhaltlich gestaltet oder geframed?

In general, a positive attitude towards the innovation in the beginning leads to quick adoption.

It is argued that the germ of the subjectivity is the instinct for self-preservation which determines the fundamental relation of the human to kommunikationswissenschafg world: The final part of the text outlines the problem of the mutual understanding in the real interactional conditions and focuses the attention kommunikatiomswissenschaft three fundamental factors: The success of Framing can be evaluated by measuring the framing effects.

Which media are most important for the diffusion process? Humann, Lisa “An Island”.