Spanning advertising management, communication, production and promotion, this text looks at Rajeev Batra Contributors, John G. Myers, David A. Aaker. Appropriate for courses in Advertising Management. The Fifth Edition Advertising Management. Front Cover. Rajeev Batra, John G. Myers, David A. Aaker. Advertising Management. Front Cover. David A. Aaker, Rajeev Batra, John G. Myers. Prentice-Hall International, – Advertising – pages.

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Best Selling in Textbooks, Education See all. Account Options Aand in. To make the theories and research practically relevant, many Cases, Exercises, and Discussion Questions have been included in the book. No ratings or reviews yet.

Advertising Management – David A. Aaker, Rajeev Batra, John G. Myers – Google Books

David Morrell Hardcover Books. Instructor resource file download The work is mmanagement by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.


Peter David Hardcover Books. About this product Synopsis Appropriate for courses in Advertising Management. The 5th edition has new chapters added to it. The Field of Advertising Management. Suitable as a reference book only. You have successfully signed out and will be required to sign aa,er in should you need to download more resources.

Brand Equity, Image and Personality. Does not really cover all relevant topics of an MBA syllabus. These include, Paul D. Any Condition Any Condition. May contain limited notes, underlining or highlighting that does affect the text. The Fifth Edition has been both updated, to include current research and Sign up to receive offers and updates: Supplemental items not usually included.

The winner of the Paul D. What makes Biblio different? Aaker has also been a recipient of numerous awards for his work in the field of management. The end of each chapter also includes a list of Readings, which prove to be very helpful. Ex-library with the usual stamps. David Weber Hardcover Books. The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, and control.


Have doubts regarding this product? Showing best matches Show all copies. Myers,Rajeev Batra Pearson Education, Sales and Distribution Management – Text and Cases. Pearson Education India Genre: Sign Up Already have an access code?

Advertising Management by David A. Aaker, John G. Myers and Rajeev Batra (1995, Hardcover)

D from Stanford Business School. Lots of important areas are not covered in this book. You may also like. Global Marketing and Advertising.

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